Everybody wants to know what the celebrity lifestyle is like don’t they? I think that is one of the main reasons that bingo sites use celebrities to advertise their website or promote a specific offer.
It gives customers an insight into the lifestyle and opportunity to delve into the celebrity world, even if it is only for half an hour! If you notice though, bingo sites will tend to use celebrities that are popular and well respected in the limelight for example Sharon Osbourne.
Sharon promotes Gala Bingo and I have no doubt that customers will be more inclined to join that site because of her than a bingo site that has no celebrity input. Sharon Osbourne also takes part in Gala Bingo’s TV adverts as well. This will give the site opportunity to reach a wider range of customer and hopefully increase their membership stats! Skybingo.com is another site that uses the celebrity influence on their customers. They have a chat schedule where a different celebrity each day will chat to customers about anything and everything.
They also have specialist specific celebrities who will talk to customers about particular issues such as Health and Beauty or Food and Drink.
I think that bingo sites have got it made if they bag a celebrity as it is more than likely guaranteed to raise the profile of their website which is ultimately, what they want from it. They will be looking to gain a broader customer range including men and women of all ages. Celebrities will give bingo sites an added perk!
